I had coffee with a senior partner at a global consulting firm last week who confessed something I hear increasingly often: "I've achieved everything I set out to do professionally, but some days I struggle to remember why any of it matters." This sentiment echoes across industries and seniority levels. The accolades and advancement that once motivated now feel hollow, especially in contrast to the growing desire for meaningful impact.
Rather than compartmentalising purpose as a "someday" consideration, purpose-driven professionals integrate meaning into their daily work. The most fulfilled leaders don't just achieve goals – they advance what matters.
Micro-practice for immediate implementation (2 minutes):
Before your next team meeting, take 120 seconds to identify one way the work being discussed connects to something personally meaningful – whether it's developing others, solving complex problems, or creating order from chaos. Share this perspective briefly. This simple connection between task and purpose can transform routine work into meaningful contribution.
This week's reflection questions:
What aspect of your work consistently energises you, even when it's challenging?
Which of your strengths or values gets too little expression in your current role?
What small adjustment could bring more meaning to an otherwise routine part of your work?
Have an insight to share? Reply to this email with your response to any of the questions above – we may feature it (with your permission) in next week's newsletter.
Until next week – stay kind, stay awesome 🙌
We believe in democratising access to coaching and unleashing the peak performance potential of as many leaders as possible – great coaches and personal trainers make themselves redundant. We'd love to hear your feedback on these prompts, what insights they've unlocked for you, and if there's anything further we can do to support you in your goals.
"Act as my purpose coach. Ask me about when I've felt most alive, what strengths others consistently see in me, and what impact I most want to have. Then, probe more deeply by exploring my core values, what consistently triggers strong emotional responses in me, and how my purpose might need to evolve over time. Help me craft a concise, energizing purpose statement that passes the resonance test: it should create a physical sensation of alignment when expressed aloud."
Copy this prompt into your favourite AI assistant and see what insights emerge.
DRIVE
Purpose isn’t just a nice to have or a cheesy ideal. It’s the fuel that keeps burning through the inevitables ups and downs of life.
Self paced, with videos overviews, details resources and actionable frameworks - this course is designed for busy people who are time poor, looking to find their why and to build a life that lets them live it.
Our WhatsApp community has been exploring the concept of "purpose statements" that go beyond generic aspirations to specific contributions. From "I create spaces where people feel safe enough to innovate" to "I translate complex systems into clear action steps," these statements are guiding meaningful career decisions. What's your unique contribution?
